• Analyze complex datasets to uncover patterns, trends, and insights that drive strategic business decisions. 
• Develop predictive models, machine learning algorithms, and statistical analyses to solve business problems and improve campaign or operational performance. 
• Collaborate with business and technical teams to define data science use cases and translate business requirements into analytical solutions. 
• Communicate findings and recommendations through visualizations, presentations, and reports tailored to both technical and non-technical audiences. 
• Work with large volumes of structured and unstructured data using tools such as Python, SAS, SQL, and big data platforms.